When you open up Yelp's home page, chances are the site will recognize the nearest major city or town to which you live and display popular locations and highlighted reviews. It's easy to look through business reviews and ratings and read about other people's experiences. Instead of allowing your friends to suffer through an expensive meal that most likely won't satisfy, maybe you recommend they think twice about their choice of restaurant and suggest somewhere else to enjoy a night out.Īnyone with an Internet connection can browse the Yelp Web site. If you go to a restaurant and have a terrible time - maybe the food is unappetizing, or the service is poor - you want to warn others about it. The same goes for many other types of businesses or services - drivers often recommend a good mechanic to people looking for affordable, honest work on a car, while someone in need of a new doctor might ask around for recommendations.īut it can work the opposite way, too. Many of us, particularly city dwellers, are naturally curious about what's new, popular or just plain good around town, and sharing with others is one of the easier and more reliable ways of establishing the best locations. After all, when people enjoy a great meal, exceptional service or a pleasant atmosphere, they typically make an effort to tell other people about it. When you go to a new restaurant and have a good experience, it's likely that you won't keep the place a secret.
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